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Proofing
Stage
Opps,
I messed up. Can you help me...
OK,
we are not perfect, we’re humans. So what happens when things
don’t go as planned? Let’s start with what we do as your
production team to safeguard your job against what might go wrong. We
run your files as you have them set up, we look for any and all
things that might go wrong before we print, we even proof it back to
you for your approval before we “go to press” for the final run.
Let’s
talk about that “proof” stage. That’s the opportunity
given to you and is your final look to make sure it’s exactly
what you want. If it is NOT exactly what you want, then DO NOT sign
the proof. That’s the first place to raise a RED FLAG.
That’s the place to correct the problem before it becomes 500
problems (or whatever your print run is). If you sign a proof and you
missed something, then we still want to help correct the problem, but
the financial responsibility resides with you (you signed it). So
when things don’t go as you want the first thing we look at is
your signed, approved proof. Does the signed, approved proof match
the finished product? We want to do all we can to prevent a problem,
but things can still go wrong.
Another
thing that can compound the problem is time, or lack of time (see
article on “Time: Friend or Foe”). Often the project gets
pushed back against a deadline that would require immediate turn
around. This isn’t giving any time for potential file problems,
missing fonts that aren’t embedded or RGB colors that would set
the project back even more. BTW: this is NOT what is meant by Print
on Demand: “I give you files Friday at 4:30 and I DEMAND
finished books in Florida Monday morning at 8:00 a.m.” (Sorry,
we’re probably not your best option in this situation.)
So
how can we help you get your project as you need it; when you need
it. It starts with contact to see what your needs are. Tell us when
your project is due; where you are in the process; if you need help
with preparing your files for “Print Ready” production. If
you have questions, we’ve seen it before and can help.
Disclaimer: Not
responsible for advice, ideas, suggestions and/or
programs. By
mentioning these programs or any other program, I’m in no way
endorsing these or any other programs for you and/or your project.
Any advice, ideas or suggestions and/or programs mentioned are
considered my opinion only and am considered not liable. Not
responsible for sales or lack of sales of your project.
Brian@SunriseBooks.com
SunrisePublishing@gmail.com |
