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Price
or Choice; Which should win...
That
may seem a tad bit confusing, but I’ll explain the dilemma.
An
older couple came in to visit with me about publishing his project.
He had in mind a certain look and feel. He had envisioned his project
as a finished, published book.
His
wife had something else in mind; the cost. This generally isn’t
a problem because no matter what we do, our goal is to stay in budget.
But
at every turn she asked the same question, “Which is cheaper?”
To
her, it didn’t seem to matter what was wanted, but which was cheaper.
To
try to put price on the back burner, if only for a minute, I asked,
“What if there was no price difference, which would you
want?” Her reply was, “Surely there IS a price
difference... so which is cheaper?” She was missing the boat.
To
put it to a hypothetical question, I finally asked, “What if it
were free, which would you want?”
My
point is; after everything is said and done, and long after the
price is forgotten, are you holding in your hand your favorite; your
choice? When you die (or the day before), are you happy with your choice?
I’m
not saying throw price out the window, but I promise, you will
regret not getting it the way you really want it, no matter the price.
Disclaimer: Not
responsible for advice, ideas, suggestions and/or
programs. By
mentioning these programs or any other program, I’m in no way
endorsing these or any other programs for you and/or your project.
Any advice, ideas or suggestions and/or programs mentioned are
considered my opinion only and am considered not liable. Not
responsible for sales or lack of sales of your project.
Brian@SunriseBooks.com
SunrisePublishing@gmail.com |
