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Marketing
Ideas...
Now
that I have a book... What’s next?
Sales
and marketing are next on your “to do” list. Nothing
happens until there’s an exchange. Both of these are still
different than Distribution (discussed below). I’ll begin by
saying there are as many ways to Market your title as there are roads
to Rome. Should they all lead to the same place? Yes, but at
different speeds, different directions and at different costs. It
might be said the fastest will probably be the most expensive. But
before dumping a ton of money into this, look at all the options and
keep good records.
Make
a spreadsheet; No cost, Low cost, Medium cost and High cost.
Brainstorm
all the various ways of getting your book sold and put these into
the Costs Chart. Start at the No Cost and Low Cost and keep tight
records; Dollars spent vs. Books sold. Part of your print run should
be dedicated (sacrificed) for the greater cause. What I mean by that
is, if you want your book to be reviewed, you’ll need to send a
“promo copy” to someone for a review. Look to radio
stations, newspapers, and even dedicated book reviewers (check the
web for the ones that will do your title any good).
Amazon.com
is a place to start. It may not be where you’ll be forever, but
it’s at least exposure. In your email campaign you can at least
put, “available on Amazon” and that’s better than
nothing. They want to be both the bookstore and the distributor and
take a cut for both. Check the different programs they offer and make
your decision.
A
book Distributor is mostly an outlet to get your book to the
bookstores. The cost to you happens when the book is sold at the cash
register. They’ll pay you less the bookstore and the
distribution fees as in this example: A $10 book (retail) less 40%
(bookstore) less 15% (distributor) gives you $4.50. This is an
example of what I’ve seen and may or may not reflect what’s
currently being done (my disclaimer). The distributor is generally
not known for promotion or advertising your title. If they offer any
at all, they may place a small ad on a flyer they send out, but
they’ll sell the space to you (and others) making the flyer free
for them.
Disclaimer: Not
responsible for advice, ideas, suggestions and/or
programs. By
mentioning these programs or any other program, I’m in no way
endorsing these or any other programs for you and/or your project.
Any advice, ideas or suggestions and/or programs mentioned are
considered my opinion only and am considered not liable. Not
responsible for sales or lack of sales of your project.
Brian@SunriseBooks.com
SunrisePublishing@gmail.com |
