|
Customer
Service 1
Customer
Service? What? with the market falling apart?
What
does “Customer Service” mean to you?
(or
maybe better asked, “What’s it going to cost me?”)
It’s
interesting that in a world that seems to be falling apart at the
seams that one would even mention Customer Service. Is it linked to
the financial markets of the day? After all, a buck isn’t worth
a buck anymore.
Should
customer service cost you anything? Shouldn’t we see an
increase in things that are or should be free? Would it make
sense that the company you’re doing business with would actually
“thank you” for doing business with them? Did you get a
kind smile when you gave the clerk a buck for your chicken sandwich?
You could have chosen to take your hard-earned dollars elsewhere.
I
hate to even say this (here comes the cliché), but it really
is an attitude, a frame of mind and the glass half-full.
I
recently had an opportunity to help a person who had already passed
me by as his choice for a printer. He felt the shoe didn’t fit
and his needs would be better served elsewhere. I was alright with
that. I replied that if there was anything I could do to help him
out, to let us know. I offered some ideas where I felt we could
be of service. He replied that he could see some needs and we started
working together. Our delivery date would be a full week before his
other press was able to fulfill and he’d have a jump on his
marketing plan. Before we had actually finalized our contract and
“signed the deal” I was able to offer some suggestions that
might make working with his other print facility easier—the
spine looked off centered to me.
Did
it cost me anything to make these suggestions? Of course not! Would
I make suggestions for my competitor to make his job easier? Yes I
would, because our common goal is to best serve “our”
customer—and some things shouldn’t cost anything!
Disclaimer: Not
responsible for advice, ideas, suggestions and/or
programs. By
mentioning these programs or any other program, I’m in no way
endorsing these or any other programs for you and/or your project.
Any advice, ideas or suggestions and/or programs mentioned are
considered my opinion only and am considered not liable. Not
responsible for sales or lack of sales of your project.
Brian@SunriseBooks.com
SunrisePublishing@gmail.com |
