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Back
Cover Endorsements and Blurb
How
do I go about getting endorsements and blurbs for the back of my
book? Is there any difference between an endorsement and a blurb? Who
should I ask and how do I ask them?
I’m
calling the teaser text the blurb about the author or book and the
endorsement is from someone else about the author or book.
About
the endorsement; the “who” is important, but may not be as
important as the words and the length. Some people feel they need a
big name with ranking initials. This might be true if you were
writing a psychology book and wanted a psychologist (Ph.D.) to
endorse it. But the person reading the blurb may relate better to a
common everyday person. So depending on the subject matter and the
target audience, you may want a blend of authority and more common,
end-reader types.
In
asking for an endorsement, I suggest you write and send to them what
you’d like them to say. Then ask if they’d feel comfortable
saying this about you or the project. Then suggest they feel free to
modify it as necessary. This is also a lot easier on those you’re
asking the favor of.
The
benefits: You get the endorsement back in a timely manner to meet
your press schedule. You control the content. You control the length.
In this case bigger is not better, so keep it short. The people
reading the back of your book are probably standing in a bookstore.
They may be tired and hungry or have a little one that is tired and hungry.
The
teaser text or blurb needs to be compelling! The front cover of the
book stops them and says, “Pick me up!” The back cover of
the book closes the sale and gets them to the cash register. Your
book is why they got up this morning. Your book is the reason they
walked into that bookstore. They’re so happy finding your book
containing all of life’s answers; they’ve started reading
it while standing in line at the cash register.
Looking
to have a famous author or celebrity endorsement?
http://www.ContactAnyCelebrity.com/
Disclaimer: Not
responsible for advice, ideas, suggestions and/or
programs. By
mentioning these programs or any other program, I’m in no way
endorsing these or any other programs for you and/or your project.
Any advice, ideas or suggestions and/or programs mentioned are
considered my opinion only and am considered not liable. Not
responsible for sales or lack of sales of your project.
Brian@SunriseBooks.com
SunrisePublishing@gmail.com |
